Tag Archives: Graphic Design

Typographic Map Process

This was another assignment in the graphic design course but this time in Typography. The purpose of this project was to design a typographic map showing the typographic character of a local environment. I used photographs I  took of type in the field, such as signage, as well as did a written analysis of the typefaces, their classification and why I believe that type face was used. This was an assignment That I had a bit of a harder time with as I wasn’t quite sure what to do. But sometimes that’s the way an assignment goes, you’re just figuring it  out along the way on step at a time. So after doing some research and looking at examples of interactive maps online as well as choosing an area to depict, taking some photos of type in the area and deciding that the character of the typographic environment I wanted to try and get across was of a historic feel, the next thing I did was sketch out some thumbnails to try and figure out the layout of my map and then drew out a larger sketch of my idea for my layout.

Scan 8 Scan 9

I then did a mock-up of a style guide. The style guide was meant to help me figure out what colours I might use, and what type faces I might use.

Style Guide

Now that I had a rough idea of the layout, fonts and colour palette I did my first digital mock up in photoshop.

Typograhic Map 1 Welcome Typograhic Map 1 Main Typograhic Map 1 Pop Up

However I really misunderstood the assignment. I knew I needed three pages but rather than having a welcome page I just needed an introduction explaining the purpose of the map and assignment. I also included a bunch of different elements that I didn’t need such as the header and the options box, and the colour scheme just wasn’t working for the whole historic theme. So I redrew the map, got rid of the unnecessary elements and tried changing the colour palette to a sepia theme to tie into the historic feel as well as added the intro and fixed the pop up to what it’s supposed to be, showing a picture of the type and explaining it.

Typograhic Map 2 Intro Typograhic Map 2 Main Typograhic Map 2 Pop Up

Now the colours just weren’t working, they looked to close together and were bleeding together. It also wasn’t clear when you were rolling over a marker. So I changed the colours again, made the title look more decretive, and made the rollover state much more clear as well as putting on other final touches.

Typograhic Map Final Intro Typograhic Map Final Main Typograhic Map Final Pop Up

Now this final design only shows one of the pop-ups, we needed to include eight examples of type, which means the actual interactive map would have eight different pop-ups, so I put together a document showing those images with their information.

Type Classifications

and that was the process that I went through to create this typographic map. I hope this has given you some insight into my design process.


Logo Process

Notice: This was a school project. I am in no way associated with Henkaa, I was not hired by Henkaa, I do not work for Henkaa. This was entirely for the purpose of learning.

The objective of the project was to redesign a logo that will help to promote the assigned business, , and present the logo in 2 colours. The logo is also being presented on letterhead, an envelope, mailing label, and business card. The company  I was assigned is called Henkaa. They design, manufacture and sell women’s clothing specializing in making dresses that are convertible, meaning that they can change and be worn in a number of different ways. Their mission is to empower any women, of any size, in any situation to express their uniqueness through convertible fashion that changes.

After researching Henkaa and figuring out what they do and what they value I started of by doing rough sketches. This first series of sketches focused on experimenting with word marks, emblems, monograms, pictorial symbols, and abstract symbols. As well as experimenting with the corporate name, corporate ideals and corporate activity.

Scan Scan 1 Scan 2

After group critiques with my classmates I narrowed down the best concepts. People seemed to be drawn to the chameleon, which I drew because chameleon’s are known for being able to change their colour, which ties into the company valuing change and creating dresses that can change styles. People were also drawn to the abstract drawing of the dress made up of curved lines. And I also wanted to work with a monogram some more. So the next step was to do some more sketches based on those three concepts. This time I focused on experimenting with fragmentation, outline, planar, imposing shoes or lines, containment, essence, and stylized. Scan 3 Scan 4 Scan 5 Scan 6

At this stage I also started experimenting with different type faces to figure out what would work best for the word mark.

Scan 7

After another critique with my classmates and teacher it was decided that the chameleon in the round, stylized style was the best way to go. I tried drawing the chameleon in illustrator using the pen tool and pairing it with the Henkaa word mark using the Lucida Calligraphy type face.

Henkaa Logo1

However  the shape of the chameleon was lost and after another critique the consensus was the type face wasn’t working. So I went back to the drawing board, redrew the chameleon using the pencil tool and tracing over the sketch and chose a new typeface, Candara.

Henkaa Logo2

I chose Candara as a type face because of the curvy lines that make up the characters and I felt that tied into the curvy shape of the chameleon. The type face was now working and I got the shape of the chameleon back from the sketch but it was still a little to rough looking. So I drew it again and rearranged the positioning of the chameleon.


After one final critique I knew the spiral shape of the tail was still a little off as I tried drawing it with the spiral tool in illustrator and it needed to be tweaked. This final time trying to draw the shape of the spiral with the polar grid tool.


After resolving the logo it was time to apply it to my stationary.

business card Envelope Mailing Label Sample Letter

And that is how I redesigned a corporate logo. I hope this has given you some insight into the design process.

Final Blog Post of the Semester: A Reflection on Blog Writing

My initial feelings of the blog assignment were apprehension. I realize that part of doing these blogs are to help us develop an online profile and give a personal perspective on these different graphic design related topics. Now maybe I’m an old fashioned kind of guy but I don’t really care for building an online profile. I’m someone who’s spent years developing my public speaking and communication skills. I prefer to communicate in person.

However I have learned a number of things. It’s helped me to learn about researching a topic, since with all of these different topics I would have to go read about them and find some images or links to social media to help support what I’m taking about. As well as posting links to this information to help support my opinions. Although it was sometimes a challenge to remember to cite everything.

If you want to know weather or not I intend to keep up with writing my blog outside of class assignments, I’d have to say I’m not sure. I’ve been writing this blog since last year and I’ve pretty much stuck to just writing for school assignments. And as I was talking about earlier I don’t care that much for writing a blog. But I may change my mind, there might end up being something I’m really interested in talking about that doesn’t have to do with a school assignment. Either way I’ve still got three semesters left in the graphic design program so I’m sure I’ll have to keep writing this blog for awhile yet.